Project Resource

Product vs Service

The two major business types are product-based businesses and service-based businesses. As the names imply, a product-based business sells physical tangible objects like clothes or computers, while a service-based business sells skills and knowledge, such as tutoring, tailoring, or transport services.

Primary Resource vs Secondary Resource

Market research helps you understand who your customers are and the reasons why they want your product or service. When conducting market research, you will encounter two types of resource, i.e. primary and secondary resources.

Market Research

Before starting any business, it is important to conduct both market research and competitive analysis to help you better understand the market and make more informed business decisions. These two methods are used by small and big businesses alike and can range from very simple to very complex depending on the context.

Competitive Analysis

Competitive analysis is the process of identifying current and potential competitors and evaluating their strengths and weaknesses relative to your business. These are some of the areas that you can look into: website, market positioning, reviews, pricing, shipping, social media.

Pricing Methods

Learn about the pros and cons of different pricing methods and when you should use them. Examples of pricing methods include:

  • Cost-based
  • Competitor-based
  • Value-based

Creating a Flyer

There are many ways to advertise a business, both offline and online. Flyer is a popular example of an offline advertisement. In this video, you will learn how to create an attractive flyer using Canva.